
Negotiating is much more complicated than making an offer and fielding a counter-offer. It’s a complex process that can affect the future of individuals andorganizations. A “breakthrough negotiator” must analyze, plan, sell, organizeand motivate. The best negotiators are also leaders. They bring together a teamof players and guide them in all-out battle against the opposition. Top negotiatorsdon’t obtain their skills by accident — they learn from experience.
















